Executive Summary New Belgium Brewery - 1234 Words

Executive Summary The company, New Belgium Brewery is the idea came in a mind of Jeff Lebesch a bicycling trip through Belgium. Started from a basement brewery in 1991to a proper built brewery nowadays with several branches. It earned a national wide reputation of good beer as well as community and environment stewardship. The sustainability plan that concentrated on saving resources for e.g. Purifying used water for reuse and electricity from natural resources. The founder of the New Belgium Brewery Jeff Lebesch and his wife Kim Jordon CEO of NBB nowadays operated this mission along with employees to provide their beers on shelves of the stores to public after sharing it to their neighbours and friends and they convinced them to sell it. His first two beers were brown dubbel and called Abbey and an amber beer named Fat Tire, apparently as a reflection of his bicycling trip. The company s standard line includes Sunshine Wheat, Blue Paddle, 1554, Ranger IPA, Abby, Shift, Trippel, Rampant, Slow Ride IPA, Snapshot and the original Fat Tire Amber Ale, still the firm s best seller and several seasonal creations. The company also raised its community profile and made connection between bikes and beer by establishing the Tour de Fat, an event in western cities that celebrates the societal positives of bicycle transport and the enjoyment consumption of European style beer. Theme of the bicycle continuously drive in many of the company s community activities. Back in earlyShow MoreRelatedNew Belgium Marketing Analysis Essay4112 Words   |  17 Pages[pic] NEW BELGIUM BREWING CO. [pic] TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CORPORATE INFORMATION 5 SWOT ANALYSIS 9 PORTER 5 FORCES MODEL 14 PRODUCT MARKET MATRIX 22 CONCLUSION Read MoreNew Belgium Brewing3841 Words   |  16 PagesWhat follows New Belgium’s Folly? Emmanuel Danmozie Lyn Scott John Towne Texas Woman’s University BUS 5133.51 April 23, 2011 Dr. Raman Executive Summary New Belgium Brewing’s original marketing strategy focused on relational marketing using a â€Å"barstool to barstool† method of marketing and creating â€Å"brand stewards† in a grassroots effort to spread the word about New Belgium’s craft beers. As the company’s brand and leadership strategy matured, the marketing became proactive and focusedRead MoreBrewery Vivant Essay6207 Words   |  25 PagesTable of Contents EXECUTIVE SUMMARY 3 Part I - STRATEGIC PLANNING 4 BUSINESS MISSION 4 INTERNAL SITUATION ANALYSIS 4 Customer: User Profiles 4 Marketing Strengths and Weaknesses: 5 Managerial Strengths and Weaknesses 6 Financial Strengths and Weaknesses 7 EXTERNAL SITUATION ANALYSIS 7 Competitors: Their Influence 8 Industry Analysis 10 External Environmental Analysis 11 SWOT SUMMARY 14 WHAT ARE THE REAL, ROOT PROBLEMS? 15 CONSIDERATION OF ALTERNATIVE STRATEGIES 15 Read MoreBoston Beer Corporation Marketing 2014 Annual Report2468 Words   |  10 Pagessuggestions will be presented with hope to expand company’s market share: (1) to innovative and offbeat branding the products (2) and to gain better control of distribution networks. TABLE OF CONTENTS ABSTRACT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.iii EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..1 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Industry Outlook†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Products Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 Competitive Landscape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 ANALYSIS OF THE BOSTONRead MoreMana 43221160 Words   |  5 Pagesrespective weights are as follows: 1. Class Participation* 10% 2. Simulation** Company Performance 20% Shareholder’s Meeting and Annual Report 10% 3. Comp-XM ® Balanced Scorecard 10% Board Queries 5% 4. Comp-XM ® Executive Summary 5% ------------------------------------------------- 5. Two Examinations (20 percent each) 40% TOTAL 100% * Grade is determined both by attendance and student engagement as statedRead MoreReport on Tiger Beer3464 Words   |  14 PagesExecutive Summary This report aims to critically analyze the brand of Tiger Beer, the flag-ship product of Asia-Pacific Breweries Singapore, through SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, competitors’ examination and its different marketing efforts by the company. This analysis is restricted geographically to the beer-consumption market in Singapore. Some recommendations are made at the end of this report with reference to the limits of the research for this paper. CompanyRead MoreAlchocol in China7880 Words   |  32 Pages WWW.MARKETLINEINFO.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED China - Alcoholic Drinks  © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0099 - 2201 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The Chinese alcoholic drinks market grew by 9.8% in 2011 to reach a value of $96.5 billion. Market value forecast In 2016, the Chinese alcoholic drinks market is forecast to have a value of $145.6 billion, an increase of 50Read MoreThe Brewery Group Denmark6627 Words   |  27 PagesExploring Corporate Strategy CLASSIC CASE STUDIES The Brewery Group Denmark: Faxe, Ceres and Thor Flemming Agersnap The case study explains the strategic moves of Brewery Group Denmark (BGD), a small Danish brewery ï ¬ ghting for a position in a world market. The case shows how small companies can co-exist with giant competitors in an international context and how a coherent international strategy can be built whilst allowing for different local strategies. BGD is an example of a ï ¬ rm which hasRead MoreThe Craft Beer Industry How Brew Stooges Made Their Mark On The Industry6340 Words   |  26 PagesBrew Stooges made their mark on the industry in Huntsville, Alabama. Five years ago, in early 2010, there was a single brewery in Huntsville, Alabama, one brewery, and the only of its kind to open since the repeal of national prohibition in 1933. The city literally went for a span of 71 years without a single commercially brewed local beer. As of June 2015, there are eight breweries in Huntsville, soon to be nine. This smallish southern city, population 180,000, has undergone a total transformationRead MoreThe Case of Taybeh Beer5966 Words   |  24 Pageschannels of distribution. - High cost of imported ingredients for making the beer. - Priced higher than Israeli beers -Lack of advertising because it is not allowed and very costly. - Dependence of raw materials and supplies from abroad (Portugal, Belgium, England, etc.) Opportunities Opportunities are external chances to make greater sales or profits in the environment. - Specific niche: Appreciation for high-quality brew, enjoyment, and refreshment - Current drive by economy towards export